Creation of a new Brand Identity: Consumer

Title : Armada Rental

Brand : Armada Rental

Description :

Armada Rental is a brand new equipment rental company for a broad scope of construction and infrastructural projects. The client was looking for a powerful brand identity that would be highly visible on a maximum of media, supports & platforms. Moreover, the logo should depart from the traditional color codes of heavy equipment brands ( ex: Caterpillar, Hyundai, etc). It should also reflect the brand values and characters newly developed, namely, bold, reliable, human and matchless service.