Title : CIM Indoor branding
Brand : CIM Finance
CIM Finance is a non-banking financial institution offering financial solutions such as hire purchase for less privileged communities. They had a very corporate and rigid identity and needed to be more appealing to their customers et been seen more as a "Solution finder, and life enhancer" rather than a financial institution. We had to create a working environment that was in phase with the new identity that we created for them and apply them to the offices.