Title : FCB Cread Interactive Card
Brand : FCB Cread
Brief : Cread is affiliated to FCB. FCB CREAD is to adopt its new brand identity and positioning: Be brave to embrace change. Strategy : Create an email teasing game to trigger interest in the change that was about to happen and at the same time acts as a greeting for the new year. Creative : Create an interactive e-Card where a homeless guy is shown. People had to ‘re-brand’ that person using different clothes and accessories.