Best use of Illustration

Title : Mexa Chart 2015

Brand : Mexa

Description :

Brief : Portraying MEXA as a modern, innovative and professional entity in the export sector through its annual report and get people to actually read it. Strategy : Celebrate one of the main pillars of the Mauritian economy by putting textile at the forefront through all its ecosystem. Creative: We created a pie chart in the form of a yarn spool with each thread representing 1% of the chart. In total, there are 100 threads appearing in the design.