Creation of a new Brand Identity: Consumer

Title : Moving with you

Brand : Telkom

Description :

Telkom Kenya Limited was Kenya’s first telecommunications provider in Kenya trading under the Orange brand since 2007. In June 2016, Orange France sold its entire shareholding to Helios Investment Partners. So, a new brand was needed. We created this new brand from scratch for this young progressive Kenya and handled the global project: market research, brand positioning, brand identity, retail design, website and launch. Chevrons were used as part of the name but also to represent the heritage and forward thinking philosophy of the brand.