Title : VegMe Packaging
Brand : VegMe
Proxifresh is a fruit and vegetable reseller - in bulk for supermarkets. They have decided to create a brand in order to sell hand picked, quality vegetables in a packaging to target higher end consumers. The first item they chose was the Letuce, so we created a packaging for each defferent mix of letuce targetting young, rich and lazy consumers. Colours are very bright to get away from the traditional "green" packaging of vegetables - and handwritten messages on a fun tone of voice were written on the packaging.